United.b Circular Electronics Challenge 2023 for innovative startups and entrepreneurs.

Application Deadline:  Apr 30, 2023

Join United.b in the fight against e-waste and be part of the solution – your groundbreaking ideas can help create a more sustainable future for both Africa and Europe

United.b is calling for innovative startups and entrepreneurs to increase the quantity of recovered electrical and electronic equipments and to transform existing recycling circuits. Your startup has the power to transform waste management, to bring electronics circular economy to the next level, or to increase customers trust in refurbished products ?

Participate now, for a chance to launch an experimentation of your solution in partnership with United.b and its subsidiaries.

You will also have the opportunity to pitch your solution at the AU EU Innovation Festival in Cape Town and win a license to the Accelerator squared program!


Each category is focusing on key aspects of circular economy circuits in the electrical equipment sector.

Waste Management

How to improve the collection, qualification and/or sorting of waste from Electrical and Electronic Equipment?


How to optimize the refurbishment of Electrical and Electronic Equipment? 


How to ensure “de-pollution” and automatization Electrical and Electronic Equipment recycling processes? 

Global Traceability

How can we leverage on data to increase transparency in the product lifecycle and foster consumers 


Convince United.b and launch a financed Proof of Concept to start experimenting together! 

Finalist prizes include:

  • Opportunities to launch a financed POC experimentation starting at €5.000 in partnership with United.b and its subsidiaries

As well as:

  • Invitation to the final event in Cape Town 
  • Visibility through United.b and EIA main communication channels
  • A License for the Accelerator Squared online platform

During the Final Event Ceremony, you will have the opportunity to pitch at a major AU-EU Innovation event in front of United.b top executives and network with key players from the European and African innovation ecosystem. 

Final event

The grand final will take place at the annual AU-EU Innovation Event in Cape Town (South Africa), bringing together key actors from the European and African innovation ecosystem. It is a unique opportunity to earn global exposure and seize amazing networking opportunities. 

During the event, the 3 finalists will pitch their solution in front of a jury of innovation experts and top management from United.b

Date: 15th of June, 2023


  • Application: March 6, 2023 – Apr 30, 2023 Answer a few questions & submit your 5–10 slides ppt deck to present your solution.
  • Shortlisting: May 1, 2023 – May 14 2023 Projects will be reviewed and selected by United.b and ENRICH in Africa partners.
  • Final EventJune, 15 2023: The 3 finalists will be invited to pitch at the AU-EU innovation festival in Cape Town.

For More Information:

Visit the Official Webpage of the United.b Circular Electronics Challenge 2023


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