Be part of this Canon Miraisha initiative that aims to award the young students in Kenya with photo and film scholarships, through the launch of a heart-warming hero video that celebrates the successes of the programme till date.
The Miraisha programme is promoting job opportunities and future livelihoods in Africa by offering workshops to photographers, videographers, film-makers and print business owners to enhance and support their skill sets.
The Miraisha programme embodies Canons corporate philosophy, Kyosei, which means living and working together for the common good. Even the name of the programme. Miraisha, is a blend of Japanese and African (Swahili) language. Since its launch in 2014, the program has educated thousands of future professionals across the continent, helping them to gain qualifications, secure employment and set up their own businesses
The campaign will run for 10 weeks, and for every 10,000 engagement of the video on social media, CCNA will reveal one of the scholarship recipients, showcasing their personal story, background and hopes for the future.
Since 2016, the Miraisha Program has worked with a wide range of organizations across Africa, including; Kenyatta University, Kenya Film Commission (KFC), Kenya Photography Awards, Yabba College of Technology in Nigeria, Uganda Press Photo Award (UPPA), The NRB Bus, and PEFTI Film institute in Nigeria amongst many other organizations and events.
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