Google News Initiative (GNI)/FT Strategies Digital Immersion Programme for Publishers – South Africa Edition

FT Strategies - Pathways to Digital Growth

Supported by the Google News Initiative, the Digital Immersion Programme is a five day interactive virtual workshop for key decision makers designed to accelerate a publisher’s journey towards digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a series of quick wins that can be implemented immediately, and an actionable framework for sustained growth.

The first ever in-person edition of the programme is taking place in Cape Town, May 09-13, 2022!


The programme is designed for publishers at the beginning of their digital reader revenue journey. It’s aimed at organisations looking for rapid and actionable solutions to help in their transition to digital reader revenue.

  • Typically local and hyper-local publishers
  • Have a content website, not only an e-edition of the publication
  • Yet to offer digital subscriptions/memberships or at a very early stage of that process
  • Typical headcount (newsroom + operations): 9-50
  • Typical online monthly unique visitors: <250,000

Programme overview

  • Each day in the Digital Immersion programme focuses on a different aspect of your digital transformation journey.
  • Starting with a digital reader revenue diagnostic review, publishers are guided through different phases of the reader lifecycle throughout the week, namely attraction, engagement and monetisation. On Day 5, all lessons learnt come together when publishers develop an ambitious North Star goal and a roadmap to bring their strategy to life.

  • – A five day interactive virtual workshop for key decision makers designed to activate a publisher’s journey towards sustainable digital reader revenue.
  • – Designed for: publishers at a nascent stage of their digital reader revenue journey, looking for rapid and actionable solutions to get started.


  • For each programme there can be a maximum of 12 publishers, with up to two participants from each publisher. For the morning webinar sessions, FT invites participants to invite as many relevant people in their organisation as they like (up to a maximum of 20) to help share and embed the knowledge.

For More Information:

Visit the Official Webpage of the FT Strategies/Google News Initiative Digital Immersion Programme 2022


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