2013 Google Online Marketing Challenge. (global online marketing competition for students from higher education institutions around the world.)

The 2013 Google Online Marketing Challenge

The Student and Professor Registration for the 2013 Google Online Marketing Challenge (GOMC 2013) is now open.

Student Registration Deadline: February 12, 2013 to May 10, 2013
Professor Registration Deadline: January 14, 2013 to May 3, 2013.

Now in its 6th year, the Google Online Marketing Challenge is a yearly global online marketing competition for students from higher education institutions around the world. Student teams develop and run a successful online advertising campaign through Google AdWords for a real business or non-profit organization, using US$250 budget provided by Google. Winning teams are selected by a panel of academics and Google, based on the success of their campaign.

Apart from gaining hands-on digital marketing experience, students compete for some great prizes:

  • The global winners and their professor win a seven-day trip to San Francisco, including one day at Google Headquarters in Mountain View, California, to meet Googlers from the AdWords, University Programs and Marketing teams.
  • The global winners also receive computing devices along with other Google products.
  • Digital devices for all global and regional winners across all categories including their mentoring professors.
  • Regional AdWords core competition winners win trips to regional offices.
  • The opportunity to win donations worth a total of $30,000 for the non-profit partners.

Over 50,000 students from almost 100 countries have participated in past years. Last year’s challenge featured over 10,000 students representing over 80 countries, and this year’s challenge is expected to boast even more.

In order for student teams to participate in the competition, they first need to have a professor register. Professors can register from today until May 3rd. Please note that student registration will open February 12th.

For more information and to see what’s new this year, visit the brand new GOMC website at www.google.com/onlinechallenge, and add the new GOMC G+ page to your circles! google.com/+googleonlinemarketingchallenge

Professor Registration

Professors can register for the Challenge any time from January 14, 2013 to May 3, 2013. Professors must register for the 2013 Challenge regardless of whether they participated in prior years or pre-registered for GOMC 2013. If a professor cannot be verified as being currently affiliated/employed by a recognized educational institution, he/she will not be approved.

There is no limit on the number of professors that can register from the same university, nor any absolute limit on the number of teams per professor. Each professor can register up to 10 teams by default, and can request a cap increase by contacting the GOMC team.


  • Please make sure to check your email ‘spam’ folder, as some email software may flag Online Marketing Challenge emails as spam.
  • You should receive an email within 3-5 days if you are successfully verified and approved.

Register Now

Professor Verification of Students

Once a student team begins registering, the professor will receive an email with a link to verify that the team is affiliated with him/her. Professors should click on the link to complete the student verification. Student teams cannot participate unless this step is completed.

Student Registration

Students can register from February 12, 2013 to May 10, 2013 on this page. Professors MUST have registered before students can register their student teams on the dashboard, as you will need the professor’s email address.

Form a team of 3-6 students and select a team captain. Each team must have an existing or new Google Account that all members can access. All Challenge-related emails will go to this account. When you click below to register, if you are not already logged in, you will first be taken to a page to create a new account.

Register for GOMC on this page, using the link below. This link is also how you will access the student dashboard moving forward after registration.

Register Now

Professors receive notification email to verify the student team. The professor verifies the team by clicking on the link in the email.

Select a business and run your campaigns. Refer to the Discover GOMC section for next steps.


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