The Coca-Cola Company/Domus Academy, Master in Business Design Scholarship in Italy.

Application Deadline: 3rd May 2013

Domus Academy and the CocaCola Company is offering ‘Entrepreneurship Through Design‘ scholarship competition for Master in Business Design in Italy.

Master in Business Design in partnership with The Coca-Cola Company- September 2013

Business Design and “Entrepreneurship Through Design” represent an answer to the emerging need to innovate, enabling companies to face the current changes and the future transformations of today’s business world. Informal and driven by passion, Business Design shows how creativity can also be applied in contexts that go beyond art and design.

entrepreneurship-through-design-competition

Entrepreneurship through Design
How experimental entrepreneurship can innovate through design concepts and methodologies 
The aim of this competition is to monitor the rising experimental entrepreneurship, which produces business projects that incorporate an innovative design component in order to bring change in production, marketing, communication and distribution. Informal and driven by passion, Business Design shows how creativity can also be applied in contexts that go beyond art and design.

Brief
Candidates must select a young and inspiring company–based in the their home country– that they consider truly innovative. Candidates shall define the context of this innovative startup and explain the criteria that motivated their choice. The project consists of an analysis of the innovative content of the new company, product, or brand in line to the Business Design and “Entrepreneurship Through Design” spirit aiming at demonstrating and present both the creative and business values in a clear and meaningful way.

Audience
The competition addresses fresh graduates and young professionals coming from design and creativity related faculties, economic and human sciences, which wish to learn how to combine creativity, business and entrepreneurial mindset through a multidisciplinary approach.

Prizes
• One scholarship covering 70% of the total tuition fee of the Master Program
• One scholarship covering 50% of the total tuition fee of the Master Program
• One scholarship covering 30% of the total tuition fee of the Master Program

Deadline
The works must be mailed to Domus Academy by and not later than 3rd May 2013.
Candidates will be informed about the results of the competition by e-mail on 17th May 2013.

Entry Delivery

Projects in digital format must be sent to the following e-mail address:

[email protected]

Paper works must be sent to:

Domus Academy
“Entrepreneurship through Design” Competition

Master Program in Business Design
Via Carlo Darwin, 20
20143 Milan – Italy

 For More Information:

Download the “Entrepreneurship through Design” Competition Brochure

Information[email protected]

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